From the last decade, digitalization has changed various things around us. One of the best and innovative inventions was social media. It has brought the world together better than it was earlier. Similarly, in the business industry, Social Media has made tremendous changes which directly or indirectly shaped the market.
Social Media is more than just gossiping and chatting or even hanging out with your friends.
But What is Social Media Marketing? How can it be helpful for the growth of your business?
In Simple Words, you can say that Social Media Marketing or SMM is making the use of social media platforms like Facebook, Twitter, Instagram, etc to reach relevant or potential customers in order to reach out and make them aware of your brand or business.
Few Social Media Platforms include Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, Tumblr.
Social Media Marketing is very essential for building and growing your business. But it does require a few major points that would help your presence and growth success.
- Consistency in Engagement
- Social Media Analytics
- Strategy/Decision Making/Management
- Valuing the End-user
- Proper Advertising
- Content (Content is the King)
- Keeping the trends in mind before execution
Around 78% of start-ups in India are making the use of SMM for better engagement with their customers and reaching a target-based audience.
SMM is nothing but a strategy of Digital Marketing, they both go hand in hand. SMM generally benefits in increasing.
- Reaching Target Based Audience
- Brand awareness/Recognition
- High ROI
- Cheap
- Boosting Traffic
- Generating leads
- Customer Satisfaction
- Customer Engagement
- Driving Sales
- Conversions
Whether you want to start a start-up/business or advertise your brand, SMM is your sole guide for it.
Social media is for all the areas or sized businesses, big or small. The only fact is the proper use of social media where proper strategy and decisions are applied would help a business to create goodwill among the customers.
If your content/plans/posts or services which you are providing are kind of engaging then only you can say that your SMM is a success or going well.
But for better reach, growth, and development proper Social Media Marketing must be done.
But How? The answer is Brand Katha! At Brand Katha, we help you grow through our Social Media Strategies and Work.
How Brand Katha can help your Social Media Work?
Social Media Marketing :
- We curate your brand story with the assurance of maximum ears and eyes through our innovative & creative social media marketing strategies.
- Developing content for your niche and building traffic to increase search engine rankings.
Reaching Target Audience-Engaging a broad audience of consumers in one go.
Viral Content Marketing-We are always at par with the trends of social media. We believe in real-time marketing and content creation.
Brand Awareness & Presence-We build your reputation with the focus on increasing new visitors and customers.
Increase Sales & Traffic-Social media opens the door to larger traffic & sales at an exponential rate.