How to Scale Your Business with Digital Marketing in Lockdown?

Digital Marketing in Lockdown - Brand Katha

This global outbreak has left businesses around the world counting costs. This pandemic is affecting many businesses and buyer behavior towards brands due to the quarantine measures.

The pandemic has badly affected small businesses and has bought them back to the foundation stage of their business.

But there comes the ray of hope as more people are moving more to digital platforms. Digital Marketing plays a vital role in boosting small businesses.

Opting for digital marketing helps you vocalize your organization, extend its reach, and create a customer base. Amidst the current pandemic, it is paramount that you conduct effective marketing to maintain steady business growth.

This article focuses on the strategies you can and should put into place to market successfully during Covid 19 pandemic.

Let us get started.


Marketing strategies to scale your business during a lockdown:


A) Have a Creative Website

There are many advantages to have your business website for your business:

  1. You can develop an online presence – You can put reviews, photos of the location, helpful information to position your business.
  2. It is easy to target local customers. Suppose someone is new in the area and does not know the neighborhood. They will jump online to search. If your website appears up among the first search engine results for these types of local queries, it will benefit your business.
  3. You can share your address and contact information with customers.
  4. A lot of small business owners prefer emails over phone calls. It is easy to answer emails at any time, and it does not matter if ten people want to contact you simultaneously; you can get them all.
  5. You can save money on paper-bills and pamphlets advertisements.
  6. Online content can help build a reputation. Most businesses help communities by keeping them informed through content marketing and educating them.
  7. You can learn more about your customers. If used correctly, then you can use the information to drive sales and conversions.
  8. You can make online sales by displaying your products and services on the website.
  9. It is a perfect way to advertise employment opportunities. If you are looking for a new hire. There are plenty of platforms, but it also makes sense to put a word on your own website about employment opportunities.

B) Social Media Platforms


Social media is a fantastic way to grow your business and connect to your customers and prospects. Platforms like Facebook, Instagram, Whatsapp Business can help you to

  1. Target your customer group: Eg – if you are targeting youth, then Instagram is the best platform.
  2. Enhance search engine ranking: If you are trying to reach the customer through social media platforms, it improves your website ranking to grow more with social media. As your social media share rate increases, then the domain authority of your website also increases. This helps you improve your website rank, and hence your visibility increases.
  3. Focus on driving traffic to your website: Many small businesses focus on driving traffic to their websites. To gain your customer’s attention, you need to focus on relevant content creation on your social media platforms and aim to engage them with various marketing ideas.
  4. Monitor your competitors: It is strange, but you can monitor your competitor’s content and track their marketing strategies. Social media platforms are best to take inspiration from your competitors’ post content but don’t copy them.
  5. Build trust with your customer– It is not just a social media platform for advertising or having your presence, but it is a great medium to build trust with your customers. It helps you build a relationship with your customer base.

C) Paid Ads


During the lockdown, people spend more time at home and on social media. The ROI on PPC ads has skyrocketed. This is a good way of reminding people that you are alive and is part of the new normal.

Paid ads consist of Facebook ads, Instagram ads, Google ads. Facebook ads are pretty affordable for local businesses. Instagram ads can be helpful for small to big businesses. Small businesses can use google ads- they can opt for smart campaigns, new default ad experience. Online ads have always been engaging, affordable, and well-targeted, but more than that, they give you the ability to scale up your business.

The CPM (cost per thousand impressions) on ads has lowered due to pandemics since companies do not have big marketing budgets.

D) Listing Websites

You can register or create profiles on various website listings or web directories like Sulekha, Justdial, Indiamart.

For every business, it is essential to get seen and to be found easily on the internet. Business listings in local directories play an important role in expanding your business.

Top 10 free business listing sites:


Using the right marketing strategies and techniques you can grow businesses on digital platforms. There is a big hope for smaller businesses to grow their businesses to another level.

For business owners, who do not know how to set up digital marketing campaigns on their own, can hire digital marketing agencies. These agencies help take your business online within the internet space with a limited budget and promise the best exposure.

Top 10 Benefits Of Digital Marketing For Your Business

Top 10 Benefits Of Digital Marketing For Your Business | Brand Katha

Marketing is all about connecting with your audience at the right time at the right place and in the right way. In the age of digitalization, the best strategy to meet your customers is online where they spend their lot of time. 

You all know that the culture of startups is growing day by day. But the business or startups are not successful unless there is the use of technology revolving around it.

It is no surprise that the marketplace is increasingly becoming more digital as technology evolves.

Yes! Startups do need technology to grow. There would be no growth potential unless proper technology is blended with the startup. 

Ideas and innovations are what make a startup. But what if the idea is not known to people around? It would be a waste if there would be no digital strategy applied in this digital age.

In this advanced age, new brands, products, services are launched every day and it needs to be reached out to the proper audience. 

These startups only need a medium/Platform to get into and grow their businesses.

Why invest in Digital Marketing?

Modern customers seek references of the product or brand online. Before buying anything it is common for the buyer to research the product or service, quality of it, and evaluate the delivery and service of the company. 

It is online that the customers seek answers to their problems including those solved by your company.

Having a strong digital presence is essential to attracting the attention of these potential customers as well as creating a strong relationship with those who already know your brand and products.


10 Benefits Of Digital Marketing For Your Business

1. High Revenue: Unlike traditional marketing, digital marketing helps attract more customers and brings more revenue. Higher conversion rates can be generated by effective digital marketing techniques. Hence, it will give more profitable benefits to your business in terms of high revenue.

2.Increased Conversion Rates: Digital Marketing strategies provide the best way to interact with your target audience. The strategy when implemented in the best way will bring in more leads and reap high conversion rates.

3. Higher Return On Investment (ROI): With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. The more your business generates this kind of traffic, the faster you enjoy your ROI.

4. Lead Generation and Content Performance: Using the right and interesting content will always attract customers to you. The more engaging your content is, Google considers your content to be worthy. Also, your content gets an SEO boost. Through digital marketing, you can measure exactly how many people viewed your marketing content. You can collect contact details for those who download it using the forms. You are generating qualified leads when people download it.

5. Measurable Results: How do you know whether your marketing is working? The only way to know for sure is to measure it over time. Unlike traditional marketing you can measure the results in digital marketing You also get the insights to optimize the strategy for future campaigns.

6. Quickly Adaptable Marketing Strategy: Using tools like Google Analytics you can do website analysis, You can view how many people are visiting your website. This information will help you improve the future campaign strategy.  

7. Cost-Effective:  With traditional marketing, it’s very difficult for small business units with limited budgets to market their products and compete with larger firms. But with digital marketing, all kinds of firms, small to large, can successfully market themselves according to their budget and get leads accordingly.

8. Improve Your Outreach: Digital marketing takes place in the internet space, it is accessible to a global audience. You can target any area of your choice and cover any amount of area. With digital marketing, you can connect with your customers. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits. If you are not utilizing the power of digital marketing for your business then you are missing out on a lot of opportunities.

9. Earn Trust and Build Brand Reputation: Digital marketing leverages on testimonials and social proof from customers. The more reliable the social proof is the higher the trust rate is. People trust the information about the particular brand when it comes from the people they know. And once you meet their expectations you will go viral. 

10. Open Dialogue With Customers: The relationship between customers and the brand has evolved well over the internet. The modern customer wants to know that their opinions are heard. Also, they look for the answers to their problems and queries. Digital marketing makes communication happen quickly. 

In addition, the dialogue between the customer and brand strengthens the relationship.   


How Brand Katha Can Help You to Dominate the Market?

1. Social Media Marketing- We curate your brand story with an assurance of maximum ear and eyes through our innovative & creative social media marketing strategies. 

Developing content for your niche and building traffic to increase search engine rankings.

2. Search Engine Optimization- Your primary source of lead generation is now a click away. 

We build websites SEO optimized which makes them easily accessible on Google SERPs.

3. Paid Marketing- Customizable budget, customizable targeting, amplifying reach to millions with Brand Katha’s paid digital marketing. 

Any objective whether sales, brand awareness or to increase traffic can be achieved easily at lower costs with paid ads networks.

The World Of Social Media Marketing (SMM)

Social Media Marketing - Featured Image - Brand Katha

From the last decade, digitalization has changed various things around us. One of the best and innovative inventions was social media. It has brought the world together better than it was earlier. Similarly, in the business industry, Social Media has made tremendous changes which directly or indirectly shaped the market.

Social Media is more than just gossiping and chatting or even hanging out with your friends.

But What is Social Media Marketing? How can it be helpful for the growth of your business?

In Simple Words, you can say that Social Media Marketing or SMM is making the use of social media platforms like Facebook, Twitter, Instagram, etc to reach relevant or potential customers in order to reach out and make them aware of your brand or business.

Few Social Media Platforms include Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, Tumblr.

Social Media Marketing is very essential for building and growing your business. But it does require a few major points that would help your presence and growth success.

  • Consistency in Engagement
  • Social Media Analytics
  • Strategy/Decision Making/Management
  • Valuing the End-user
  • Proper Advertising
  • Content (Content is the King)
  • Keeping the trends in mind before execution

Around 78% of start-ups in India are making the use of SMM for better engagement with their customers and reaching a target-based audience.

SMM is nothing but a strategy of Digital Marketing, they both go hand in hand. SMM generally benefits in increasing.

  • Reaching Target Based Audience
  • Brand awareness/Recognition
  • High ROI
  • Cheap
  • Boosting Traffic
  • Generating leads
  • Customer Satisfaction
  • Customer Engagement
  • Driving Sales
  • Conversions

Whether you want to start a start-up/business or advertise your brand, SMM is your sole guide for it.

Social media is for all the areas or sized businesses, big or small. The only fact is the proper use of social media where proper strategy and decisions are applied would help a business to create goodwill among the customers.

If your content/plans/posts or services which you are providing are kind of engaging then only you can say that your SMM is a success or going well.

But for better reach, growth, and development proper Social Media Marketing must be done.

But How? The answer is Brand Katha! At Brand Katha, we help you grow through our Social Media Strategies and Work.

How Brand Katha can help your Social Media Work?

Social Media Marketing :

  • We curate your brand story with the assurance of maximum ears and eyes through our innovative & creative social media marketing strategies.
  • Developing content for your niche and building traffic to increase search engine rankings.

Reaching Target Audience-Engaging a broad audience of consumers in one go.

Viral Content Marketing-We are always at par with the trends of social media. We believe in real-time marketing and content creation.

Brand Awareness & Presence-We build your reputation with the focus on increasing new visitors and customers.

Increase Sales & Traffic-Social media opens the door to larger traffic & sales at an exponential rate.