Branding - Brand Katha

This global outbreak has left businesses around the world counting costs. This pandemic is affecting many businesses and buyer behavior towards brands due to the quarantine measures.

The pandemic has badly affected small businesses and has bought them back to the foundation stage of their business.

But there comes the ray of hope as more people are moving more to digital platforms. Digital Marketing plays a vital role in boosting small businesses.

Opting for digital marketing helps you vocalize your organization, extend its reach, and create a customer base. Amidst the current pandemic, it is paramount that you conduct effective marketing to maintain steady business growth.

This article focuses on the strategies you can and should put into place to market successfully during Covid 19 pandemic.

Let us get started.

Marketing strategies to scale your business during a lockdown:

A) Have a Creative Website

There are many advantages to have your business website for your business:

You can develop an online presence – You can put reviews, photos of the location, helpful information to position your business.
It is easy to target local customers. Suppose someone is new in the area and does not know the neighborhood. They will jump online to search. If your website appears up among the first search engine results for these types of local queries, it will benefit your business.
You can share your address and contact information with customers.
A lot of small business owners prefer emails over phone calls. It is easy to answer emails at any time, and it does not matter if ten people want to contact you simultaneously; you can get them all.
You can save money on paper-bills and pamphlets advertisements.
Online content can help build a reputation. Most businesses help communities by keeping them informed through content marketing and educating them.
You can learn more about your customers. If used correctly, then you can use the information to drive sales and conversions.
You can make online sales by displaying your products and services on the website.
It is a perfect way to advertise employment opportunities. If you are looking for a new hire. There are plenty of platforms, but it also makes sense to put a word on your own website about employment opportunities.

B) Social Media Platforms

Social media is a fantastic way to grow your business and connect to your customers and prospects. Platforms like Facebook, Instagram, Whatsapp Business can help you to

Target your customer group: Eg – if you are targeting youth, then Instagram is the best platform.
Enhance search engine ranking: If you are trying to reach the customer through social media platforms, it improves your website ranking to grow more with social media. As your social media share rate increases, then the domain authority of your website also increases. This helps you improve your website rank, and hence your visibility increases.
Focus on driving traffic to your website: Many small businesses focus on driving traffic to their websites. To gain your customer’s attention, you need to focus on relevant content creation on your social media platforms and aim to engage them with various marketing ideas.
Monitor your competitors: It is strange, but you can monitor your competitor’s content and track their marketing strategies. Social media platforms are best to take inspiration from your competitors’ post content but don’t copy them.
Build trust with your customer– It is not just a social media platform for advertising or having your presence, but it is a great medium to build trust with your customers. It helps you build a relationship with your customer base.

C) Paid Ads

During the lockdown, people spend more time at home and on social media. The ROI on PPC ads has skyrocketed. This is a good way of reminding people that you are alive and is part of the new normal.

Paid ads consist of Facebook ads, Instagram ads, Google ads. Facebook ads are pretty affordable for local businesses. Instagram ads can be helpful for small to big businesses. Small businesses can use google ads- they can opt for smart campaigns, new default ad experience. Online ads have always been engaging, affordable, and well-targeted, but more than that, they give you the ability to scale up your business.

The CPM (cost per thousand impressions) on ads has lowered due to pandemics since companies do not have big marketing budgets.

D) Listing Websites

You can register or create profiles on various website listings or web directories like Sulekha, Justdial, Indiamart.

For every business, it is essential to get seen and to be found easily on the internet. Business listings in local directories play an important role in expanding your business.

Top 10 free business listing sites:

Using the right marketing strategies and techniques you can grow businesses on digital platforms. There is a big hope for smaller businesses to grow their businesses to another level.

For business owners, who do not know how to set up digital marketing campaigns on their own, can hire digital marketing agencies. These agencies help take your business online within the internet space with a limited budget and promise the best exposure.

A logo is one of the important aspects of your business. It is the Identity of what you serve to the customers, general representation of your Brand. A logo is useful to promote your business and build a strong brand identity. According to reports, it is found that over 84% of businesses around the globe are identified based on their Logo/Brand Image. Logo can be your best asset and Investment as well. Symbols, Shapes, Figures are some of the effective ways to communicate and engage with the customers which generally build a strong relationship. Brand Identity, Brand Image help promote the organization’s overall growth and development. The logo generally grabs the attention of customers eg- Nike, Mcdonald’s, Mercedez, Audi, Apple, Starbucks.

The need of Logo for business –

Logo is a visual representation of your Brand.
It is very effective and helps convey your brand purpose or message to the end-users.
Customers can be attracted through the Brand Image.
It can help your brand stand out in the competition and make your brand Identity a success
Logo helps generate Customer Loyalty & will help to explore your Brand through the masses.

How should a Brand logo Be?

Logo is a Brand Identity, it should describe your brand, its services, products or include the company’s name, word, initials with color- combination.
A Brand Logo should be attractive, non-messy, and simple to relate to your Brand.
A Brand Logo should also be Unique (Based on the Brand USP) and not be copied.
Your Brand Logo should represent your Brand Ethics, Values, and Principles as well.
There should be Positivity in your Logo.
Logo should be Friendly, Trustworthy, Creative & Balanced
Attractive and Positive color help to maintain a strong relationship with the customers

Why A Brand Logo So Crucial?

A Brand Logo is the face of the company and it is often the first thing the potential customer notices about your business.

A logo is not just an image but an emotional recognition point and the foundation of the company. They have the power to create instant recognition among customers.

It is when the customer sees your company logo, he/she forms an opinion about your business within seconds.

5 Important Reasons of Brand Logo & How Brand Katha Can Help You?

Marks Foundation of your brand identity:

Successful branding is like penning down your story that will influence your customers. The logo design is indeed a part of the company’s logo but it serves as the foundation stack on which the brand is built along with its architecture.

The usage of colors, fonts, and tones is determined by the story you tell. Your logo sets the stage of your story in front of your customers. Later these elements will translate your logo on your marketing and branding materials like brochures, letterheads, business cards, landing pages, websites, and more- making a marketable brand identity.

1. Grabs Attention:

Attention spans these days are very short. As a business, you have just 2 seconds to convince potential customers to communicate about their products that are worth consideration as compared to the competitor in the market. A company logo quickly grabs customers’ attention and communicates the company’s core ideas and objectives in an interesting way.

So, in this short attention span to attract customers and make them judge your business by its appearance and approach can work to your advantage if you have a creative business logo to speak for your company.

2. Makes a strong first impression:

It is often said, the first impression is the best. You have only got one chance to get this thing right, as your business logo is your company’s first impression on your customers and the market. If designed well, it can take the interest public’s eye and prompt them to visit your website to learn more about your offerings.

3. Supports visual communication:

Why are pictures, symbols so potent? It is for the one simple reason that symbols appeal to human memory and emotional receptors. It is easy to memorize the logo design. They encourage you to recall emotion and experience close to your heart again and again.

Company Logos are the point of identification for any brand and those are the symbols that customers use to recognize your brand. A creative business logo instantly helps the customer to connect to the sight of your company’s logo with the memory of what your company does and most importantly how it makes them feel and visualize the brand and the company as a whole. Because a good logo design is a visually pleasing element that triggers a positive recall about your brand.

4. Fosters brand loyalty:

As your brand grows, your brand’s visibility also grows and it becomes more familiar among customers. This familiarity creates a perception that you are a trustworthy brand in the market. Brand loyalty is huge and something every business needs to foster. A familiar and recognizable company logo goes a long way toward building brand loyalty.

Creating a logo isn’t mandatory, however, there is a good chance of missing the opportunity to spark the interest in a new customer. But the logo is a vital part of building a brand.

To meet this need, Brand Katha offers logo design services to build your logo and brand. Our team can help you create customized logo designs that are unique and effective to represent your company’s brand.

Ready to build a logo and start building brand recognition? Hop to our contact us page and put in a request to get your brand logo done.